Work
Selected Case Studies
Selected projects spanning AI adoption, creator intelligence, enterprise design leadership, service transformation, education, and a hobby startup that shipped.
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TubeBuddy / BENlabs
Creating Alignment When No One Agreed on the Future
Head of Product Design & Senior Director
I joined mid-acquisition where two businesses operated separately and agency teams feared software. Within a year, I'd created a vision that Bill Gates called "a good product."
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TubeBuddy
Driving AI Adoption Through Results
Head of Product Design & Senior Director
When the organization was skeptical of AI, I showed what was possible. Proposed a hackathon, ported the mobile app in 4 weeks (contractors were 1+ year behind). Now building AI-first portal foundations with the team.
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TubeBuddy
Designing Under Pressure for Bill Gates
Head of Product Design & Senior Director
Designed an end-to-end creator intelligence platform in one week for a presentation to Bill Gates. Three connected perspectives — creator, brand, platform — built under pressure.
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LogMeIn / Jive
Enterprise Product Transformation
Director of UX
Led design for a $4B+ company's strategic product through two complete resets and a major acquisition.
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Jive Communications
Making Jive Easy to Do Business With
Service Designer
Challenged the executive brief, built a cross-functional team that never existed, and transformed Jive from "too hard to do business with" to a partner favorite.
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DevMountain UX Bootcamp
Creating Utah's First UX Education Program
Creator & Lead Instructor
Built and taught a UX bootcamp that mentored 230+ professionals and contributed to a $20M acquisition.
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MutuallyMe (Hobby Startup)
Shipping a Hobby Startup — and Knowing When to Walk Away
Co-founder · UX, Frontend & Strategy
Three of us built and shipped a contact-sync app on iOS and Android after our kids went to bed. We learned the hard way that the right idea in the wrong place can't win — Apple proved us right two years later by building the same feature into iOS 13.