Product design leader and hands-on builder with 15+ years in design, including 10+ years leading design teams. Leads the vision for TubeBuddy’s future product offering at GameSquare — defining its capabilities, visual direction, workflows, and how AI features and agents fit into the experience. Uses AI to build new features, refine existing ones, and fix longstanding design and usability issues at GameSquare. Designs most new TubeBuddy features, including AI-powered experiences, with attention to visual craft, interaction quality, and consistency.
Experience
Acquisition · 2026 · TubeBuddy acquired by GameSquare
Presented product vision during due diligence and continued leading design after the acquisition.
- Lead the vision for TubeBuddy’s future product offering — defining what it does, how it looks and works, and how AI features and agents fit into the experience
- Design most new features, including AI-powered experiences, with hands-on attention to visual craft, interaction quality, and consistency
- Use AI to build new features, refine existing ones, and fix longstanding design and usability issues — raising the quality of the product experience
- Drove adoption of AI-assisted product delivery — shifted engineering and design practice through demonstrated results
- Designed AI agents as collaborators in future product visions and built early working prototypes before native agent tooling was widely available; later partnered with Nick Johnson on some of the first working agents in our codebase — each creating agents and refining the other’s work
- Led design across multiple product visions, translating research into workflows and prototypes that supported team alignment and executive discussions
- Established a research practice spanning approximately 300 interviews, built a research database, and trained teams to turn findings into product decisions
Acquisition · 2018 · Jive acquired by LogMeIn
Created product integration concepts during the acquisition process.
- Given design leadership after two earlier product attempts had failed; helped change research and collaboration practices and led design as the team brought the Jive product to production
- Oversaw design for GoToConnect across web, Android, and iOS, plus GoToCallCenter, GoToAdmin, and GoToRoom — each created or substantially improved under my leadership
- Progressed from Senior UX Designer through Team Lead and Senior Manager to Director of UX; led a team of 12+ designers across Utah, Boston, Montreal, Quebec, Brazil, Hungary, and California
Evenings & weekends — held alongside my full-time role at Jive / LogMeIn
- Created and led the UX program at DevMountain, which was later acquired by Capella
- Mentored 230+ UX professionals who went on to roles at Adobe, Amazon, Qualtrics, Square, and startups
- Hired Tyler McGinnis (now a prominent frontend educator at Fireship) — he credits Britton for teaching him CSS and design
- Led a team of 5 designers and frontend engineers, building custom experiences for enterprise clients including Apple, Microsoft, and Amazon
- Lead UX Designer at PayRoll Innovations — led product design for a startup working with engineering and business stakeholders
- Multimedia Intern at Council on Foreign Relations — contributed to the Emmy Award-winning Crisis Guide: Iran
Skills
Product StrategyAI/ML Product DesignDesign LeadershipUser ResearchEnterprise ScaleDesign Systems