About
Britton Stanfill
Head of Product Design & Senior Director
I lead product design through complex changes in direction. At TubeBuddy, I helped an acquired agency and software business find common ground through research and a shared product vision. At Jive, I was given design leadership after two earlier attempts had failed, then led design as the team brought the product to production. In both settings, my work connected product direction with the decisions a team needed to make.
Design & leadership
How I think.
How I work.
I want products to take work off people’s shoulders, and teams to have the clarity and support to do their best work.
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Understand the work where it happens.
I sit with customers, see their day, and bring the team into that experience. I also dig into product analytics to understand patterns in behavior. Connecting the numbers with the workarounds, interruptions, and frustrations we observe helps us ask better questions and make better decisions.
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Make simplicity our responsibility.
A product should take work off people’s shoulders while giving them meaningful control. I want us to understand the problem well enough to make thoughtful choices about defaults and flexibility. More settings can mean we’ve handed our design decisions back to the customer.
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Stay involved. Make ownership clear.
I believe experience should be available to the team. When I have a direction in mind, I explain the context and reasoning. When the answer is open, I make ownership clear. I stay close enough to help while giving people room to find their own way.
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Learn by making, together.
My best work grows through collaboration and short cycles of making, testing, and refinement. I bring prototypes into research and run experiments to test assumptions, measure what changes, and decide what to try next. AI helps me explore more possibilities and put more care into the details.
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Build inclusion into the foundation.
Accessibility shapes my earliest choices. For the new TubeBuddy portal, I chose components built with accessibility in mind and prioritized contrast and light and dark modes. Inclusion also meant early localization for key languages in our user base. Motion preferences are another consideration I bring into the foundation.
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Look beyond the next release.
I think about how technology, competition, and customer behavior could change a business over the next several years. Exploring new tools early helps me understand their implications. I connect those possibilities to product strategy and the decisions we need to make today.
Career
GameSquare
Acquisition · 2026
TubeBuddy acquired by GameSquare
Presented product vision during due diligence and continued leading design after the acquisition.
- Lead the vision for TubeBuddy’s future product offering — defining what it does, how it looks and works, and how AI features and agents fit into the experience
- Use AI to build new features, refine existing ones, and fix longstanding design and usability issues — raising the quality of the product experience
- Design most new features, including AI-powered experiences, with hands-on attention to visual craft, interaction quality, and consistency
TubeBuddy / BENlabs
- Drove adoption of AI-assisted product delivery — shifted engineering and design practice through demonstrated results
- Built and led a team of 8 product designers and the company's first UX researcher, each embedded on different product teams
- Led design across multiple product visions, translating research into workflows and prototypes that supported team alignment and executive discussions
LogMeIn / Jive (now GoTo)
Acquisition · 2018
Jive acquired by LogMeIn
Created product integration concepts during the acquisition process.
- Progressed from Senior UX Designer through Team Lead and Senior Manager to Director of UX; led a team of 12+ designers across Utah, Boston, Montreal, Quebec, Brazil, Hungary, and California
- Given design leadership after two earlier product attempts had failed; helped change research and collaboration practices and led design as the team brought the Jive product to production
- Oversaw design for GoToConnect across web, Android, and iOS, plus GoToCallCenter, GoToAdmin, and GoToRoom — each created or substantially improved under my leadership
DevMountain
Evenings & weekends — held alongside my full-time role at Jive / LogMeIn
- Created Utah's first UX bootcamp curriculum with accessibility as a core pillar, not an afterthought
- Created and led the UX program at DevMountain, which was later acquired by Capella
- Mentored 230+ UX professionals who went on to roles at Adobe, Amazon, Qualtrics, Square, and startups
Qualtrics
- Led a team of 5 designers and frontend engineers, building custom experiences for enterprise clients including Apple, Microsoft, and Amazon
- Hired Tyler McGinnis (now a prominent frontend educator at Fireship) — he credits Britton for teaching him CSS and design
- Regularly tapped by Marketing for brand and design projects, contributing to Qualtrics' growing brand presence
Early Career
- Multimedia Intern at Council on Foreign Relations — contributed to the Emmy Award-winning Crisis Guide: Iran
- Lead UX Designer at PayRoll Innovations — led product design for a startup working with engineering and business stakeholders
- Lead Web Designer & Developer for a non-profit — designed web experiences and developed content strategy
In Their Words
There is no one more deserving of a recommendation than Britton. Not only is he a driven self-starter who initiated the UX Bootcamp movement in Utah, he is also a talented problem solver, leader, and mentor. Britton taught me and many others UX design and has been instrumental in growing the product design community.
Having Britton work integrated with our team was extremely effective — we could quickly iterate on the product vision with a lot of customer involvement, he brought us new technologies that improved front-end development, and he led Jive to a more customer-driven development process. Britton is a unicorn: extremely good at experience, but also exceptional as a designer.
I'm certain there isn't another employee there who works harder than Britton to make Qualtrics successful. Combine that hard work with his fantastic design and development skills and Britton makes for a fantastic employee — and one of the first people I would try to hire if I were starting a business.
Britton is a great teacher, mentor, and friend. He cares for the success of those he leads, he is intrinsically motivated, and always looking for ways to improve. He asks for criticism, keeps an open mind, and leads with confidence.
Skills & Expertise
Strategic Thinker
JTBD research, executive presentations, acquisition due diligence
Team Builder
Mentored 230+ UX professionals and built design teams.
Research-Driven
Established research practices, creator interviews, JTBD frameworks
Enterprise Experience
Director-level at $4B+ company, complex product harmonization
AI Product Design
Built a four-week AI-assisted mobile proof that changed organizational practice
Accessibility Champion
Teaches a11y, built standards into design systems, deep WCAG knowledge
Technical Designer
Codes in multiple languages, understands engineering constraints
Design Systems
Built localization, light/dark mode, a11y standards, design linting
Creator Platforms
Led product vision and research for a platform serving millions of creators
Mobile Product
Shipped mobile products on iOS and Android and built a working React Native proof
Let's talk about design leadership
I'm exploring opportunities where I can lead design through strategic challenges.